Programmatic advertising in Indonesia: a practical guide
How programmatic buying works, the deal types and formats available, how to keep it brand-safe, and what to ask before you hire an agency.
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Digital, out-of-home & live advertising
Programmatic, OOH and activation agency in Jakarta
Skytech Indonesia plans, buys and runs campaigns across screens, streets and live events: programmatic and OTT, paid social, billboards and transit media, drone shows and brand activations.
skytech.media-planOn air
Channel mixOne plan
- Programmatic videoLive
- OTT / connected TVLive
- Paid socialOptimising
- Transit mediaBooked
- Drone showScheduled
PlanningDigital + OOH + Live
ReportingOne view, all channels
Brand-safe buying
Your accounts, your data
25+Brands served
2019Founded in Jakarta
9Advertising services
Trusted by 25+ brands across Indonesia
Services
Nine ways to reach your audience
Digital, out-of-home and live channels, planned together so each one has a clear job.
Digital
Programmatic advertising
Display, video and audio bought in real time across premium sites and apps.
Learn more DigitalOTT & connected TV advertising
Video ads on streaming apps and smart-TV screens, with digital targeting.
Learn more DigitalPaid social advertising
Meta, TikTok and YouTube campaigns built for reach or for response.
Learn more DigitalPerformance marketing
Search, social and programmatic campaigns judged on leads and sales.
Learn more DigitalAI marketing automation
Lead replies, qualification, follow-up and reporting that run on their own.
Learn more DigitalPush notification advertising
Short, clickable ads delivered straight to opted-in phones and desktops.
Learn more Out of homeOOH advertising
Billboards, digital screens and landmark building placements.
Learn more Out of homeTransit advertising
Stations, trains, buses and airports across Jakarta.
Learn more LiveEvent & brand activation
Experiential events, film activations and drone shows.
Learn more
How we work
How a campaign runs
The same five steps whether it's a programmatic flight, a billboard or a drone show.
- 1
Brief
We start with your goal, audience, markets, budget and timing, and agree how success will be measured.
- 2
Plan
We choose the channel mix and write a media plan: placements, formats, targeting, budget split and flight dates.
- 3
Build
Creative is adapted to each format, tracking is set up, and everything is tested before it goes live.
- 4
Run
We launch, check delivery every day and move budget toward what is working.
- 5
Report
You get reporting against the measures we agreed, plus what we would change next time.
Why Skytech
Built on programmatic, planned across every channel
Skytech Indonesia was founded in Jakarta in July 2019 by Arun Suwardana, who has more than ten years in digital marketing and deep expertise in programmatic advertising.
Since then we've run campaigns for brands in banking, consumer goods, automotive, telecoms, retail, electronics, travel and entertainment.
One plan across channels
Digital, out-of-home and live events are planned together, so each channel has a clear job.
Measures agreed up front
Before launch we agree what success looks like and how it will be reported.
Your accounts, your data
We prefer to work in ad accounts you own, so the history stays with your business.
Straight recommendations
If a channel isn't right for your goal, we say so.
Insights
All insights
Guides for smarter media buying
OTT and connected TV advertising in Indonesia: how it works
The difference between OTT, CTV and linear TV, how streaming ads are bought and measured, and how to fit them into a media plan.
Read articleTell us about your campaign
Share your goal, audience, timing and budget range. We'll reply with questions or a recommended channel mix.